Released on: June 2, 2008, 9:42 am

Press Release Author: Barbara Petty

Industry: Healthcare

Press Release Summary: Boom! Magazine completed a Circulation Audit Report by the
Circulation Verification Council in May.

Press Release Body: For Immediate Release

Boom! Magazine Completes Audit by Circulation Verification Council

CARY, N.C. (June 2, 2008) - Barbara Petty, publisher of Boom! Magazine, a monthly
publication dedicated to the active lifestyle of those 45 and older, announces today
that Boom! completed a Circulation Audit Report by the well-respected auditing
company, Circulation Verification Council in May.

"The Circulation Verification Council (CVC) audit results are an important tool used
by media buyers and agencies to direct advertising dollars for their clients to
publications that provide accurate readership and target audience numbers," explains
Greg Petty, managing editor for Boom!

The audit confirmed that the average gross distribution for Boom! Magazine is 29,916
(30,000 listed in the media kit), and that the total number of unique readers is
46,800 (50,000 estimated). The Circulation Verification Council is a respected
national, independent newspaper and print publications audit firm based in St.
Louis, MO. Their audits cover print publications with a combined circulation of 55
million.

As part of the audit process, a readership survey was also completed. The survey
confirmed that 50 percent of Boom! readers keep the magazine at least two weeks, 75
percent of those readers purchase products or services from advertisers, and that 54
percent are between the ages of 45-64, the prime active adult market.

"The audit by Circulation Verification Council brings a level of professionalism to
Boom! Magazine that is uncommon among free publications," says Petty. "Business
owners, marketing managers and advertising coordinators understand the importance of
using and distributing viable statistics and demographics."

Marketers and advertisers, both nationally and in the Triangle, recognize the
potential value of speaking directly to the boomer demographic. National companies
in industries such as automotive, financial services, and retail are all producing
marketing campaigns designed specifically to reach the baby boomer. The boomer
market drives consumer demand and is estimated as $750 billion in spending power,
controls at least 50 percent of all discretionary income, and owns 75 percent of all
financial assets.

About Boom! Magazine:
Created by publishers Barbara and Greg Petty, Boom! is a resource for the active
adult. Originally titled and established as Fifty Plus in 1991, the publication
rebranded to Boom! Magazine in 2006. Monthly topics include financial news for
Living Smart, health and wellness information for Living Well, and travel and
leisure topics for Living Large. Visit: www.BoomNC.com or call 919.462.0141.

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Web Site: http://www.BoomNC.com

Contact Details: CONTACT:
Barbara Petty
(o) 919.462.0141
(c) 919.302.3329
bpetty@BoomNC.com